We can all imagine a smiling, happy, white teethed youngster trying to sell us a soft drink or a pair of trainers, but as today's consumers are sophisticated readers of various texts, the stereotypical clean cut kid won't do. This is why advertisers use a third type: youth-as-trouble-as-fun.
Again it can be argued that these representations are designed to influence youth into adhering to the establish adult culture, which in western countries is capitalism. In capitalism your role is to consume, and to work to consume, so while the image of having a warehouse party with Snoop, David and Dappy while wearing an pair of adidas original Rod Lavers may seen wild and free, you would have to have worked all week to pay for your shoes and the bus fare home.
Thursday, 3 March 2011
Wednesday, 2 March 2011
Wednesday, 12 January 2011
Past Exam Questions
1. To what extent do you think that contemporary representations of a particular social group mirror current social attitudes towards that group?
2. How does the contemporary representation of a particular social group compare to representations from the past?
3. Analyse the way in which the media represent one group of people that you have studied.
4. “The media does not construct collective identity; they merely reflect it”. Discuss.
2. How does the contemporary representation of a particular social group compare to representations from the past?
3. Analyse the way in which the media represent one group of people that you have studied.
4. “The media does not construct collective identity; they merely reflect it”. Discuss.
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